PPAs in transactions where the acquired company holds operating real estate, real-estate-intensive operations, or related-party leases, and where the audit team needs the property and intangible components separated cleanly. The work covers identifiable intangible asset valuation (customer relationships, technology, trade names, favorable / unfavorable contracts), contingent consideration measurement, and goodwill residual.
Methodologies include relief-from-royalty, multi-period excess earnings (MEEM), with-and-without, replacement cost, and Monte Carlo or scenario simulation for contingent consideration and earn-outs. M&A transaction work is a significant part of the practice, from pre-transaction valuation through purchase price allocation and post-close impairment analysis.